I absolutely loved styling these brand photos for Erin Flynn. It's not everyday I meet a female who loves something other than white backgrounds, pink and gold. Not that I don't love that palette. I just like to do different things, that's all.
Erin's brand of outdoor adventures and woodsy elements is so strong. I love her earthy color palette. Blue, yellow, and green is a fresh combination and a great representation of the vintage outdoors.
We started her brand photography journey with an inspiration board. The images I used for her board were pulled from her secret Pinterest board. Being a web designer, she already had a plethora of images ready to go, so we spent very little time cultivating ideas for this step.
In fact, she had so many awesome photos on her Pinterest board that it was quite a challenge to narrow them down to one inspiration board. I had to create two:
- One for images that really represent her brand and color palette; and
- The second for images that conveyed the look she wanted for her custom brand photography.
The biggest drawback to this project was that I really wanted to get some photos styled outdoors. Unfortunately, the weather was so uncooperative in Vancouver. The rain was relentless during the time of her shoot. Even if I had just a light drizzle, I could've made something work. But no. It rained cats and dogs for almost two whole weeks.
*Curse you, Vancouver rain!!*
To make up for the lack of true outdoor photos, I incorporated cedar wood backdrops and as much plant life as I could without going overboard. I love how the use of natural elements gave her brand photos the outdoorsy vibe.
Erin also specifically requested that no Apple products were evident in her imagery. To be honest, I'm an Apple fanatic, but it was no problem meeting her request as I had a few non-Apple items in my repertoire to use. Sometimes, being a prop hoarder pays off!
Her other request was to apply a vintage matte filter to her photos, which was in line with some of the images already in place on her blog and social media. Together, we found an option that she liked best and it was a simple additional step that made her photos all the more unique to her brand.